Portland Winterhawks secondary logo

Winterhawks Reveal New Brand Identity

PORTLAND, Ore. - The Portland Winterhawks, proud member club of the Western Hockey League (WHL), revealed a new brand identity Wednesday, including a new primary, secondary and wordmark logos, as well as a revised color scheme. "We are so proud to finally have our own identity," began Michael Kramer of Winterhawks Sports Group, owner and managing partner of the franchise. "We feel our new look is fresh and unique, one that ... Full Story